Privacy Policy

Introduction

Welcome to Sky Aura Pool, Dubai's premier infinity pool destination. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our facility, use our website, or engage with our services.

By accessing our services or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this policy, please do not access our services or provide us with your information.

Information We Collect

We collect various types of information to provide and improve our services to you. The information we collect falls into the following categories:

Personal Information

When you make a reservation, register for membership, or interact with our services, we may collect:

• Contact Information: Full name, email address, phone number, and mailing address
• Identification Details: Date of birth, government-issued ID information (as required by UAE regulations)
• Payment Information: Credit card details, billing address, and transaction history
• Account Credentials: Username, password, and security questions
• Emergency Contact: Name and phone number of emergency contact person

Usage Information

We automatically collect certain information about your interaction with our services:

• Visit Records: Date and time of visits, duration of stay, services utilized
• Website Analytics: IP address, browser type, device information, pages viewed, and navigation patterns
• Preferences: Service preferences, dietary restrictions, accessibility requirements
• Communication Records: Correspondence with our staff, feedback, and survey responses

Visual Information

For security and safety purposes, our facility is equipped with surveillance cameras:

• CCTV Footage: Video recordings from security cameras in public areas
• Photography: Images captured during promotional events (with your consent)

How We Use Your Information

Sky Aura Pool uses the collected information for various legitimate business purposes:

Service Delivery

• Processing and managing your reservations and bookings
• Providing access to our infinity pool and facilities
• Delivering personalized services based on your preferences
• Managing membership accounts and loyalty programs
• Processing payments and maintaining financial records

Communication

• Sending booking confirmations and service updates
• Responding to your inquiries and customer service requests
• Providing information about special offers and promotions (with your consent)
• Sending important notices about policy changes or facility updates
• Conducting customer satisfaction surveys

Safety and Security

• Ensuring the safety and security of our guests and staff
• Monitoring facility access and preventing unauthorized entry
• Investigating incidents and resolving disputes
• Complying with health and safety regulations
• Preventing fraud and protecting against security threats

Business Operations

• Analyzing usage patterns to improve our services
• Conducting market research and customer analytics
• Developing new features and amenities
• Maintaining and improving our website and booking systems
• Training staff to provide better customer service

Legal Compliance

• Complying with UAE laws and regulations
• Responding to legal requests and court orders
• Protecting our legal rights and interests
• Enforcing our terms and conditions

Information Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business:

• Payment Processors: To securely process credit card transactions
• Technology Providers: For website hosting, data storage, and IT support
• Marketing Partners: To deliver promotional communications (with your consent)
• Analytics Services: To understand website usage and improve user experience

All service providers are contractually obligated to maintain the confidentiality and security of your information and may only use it for the specific purposes we authorize.

Legal Requirements

We may disclose your information when required by law or to protect our rights:

• In response to valid legal processes (subpoenas, court orders, government requests)
• To comply with UAE regulatory requirements
• To protect the safety and security of our guests, staff, or property
• To prevent fraud or investigate suspected illegal activities
• To enforce our terms of service and other agreements

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.

With Your Consent

We may share your information with other parties when you have given us explicit permission to do so, such as sharing photos from events on our social media channels.

Data Security

Protecting your personal information is a top priority at Sky Aura Pool. We implement comprehensive security measures to safeguard your data:

Technical Safeguards

• Encryption: All sensitive data is encrypted during transmission using SSL/TLS protocols
• Secure Storage: Personal information is stored on secure servers with restricted access
• Firewalls: Network security systems protect against unauthorized access
• Regular Updates: Security software and systems are regularly updated and patched
• Access Controls: Multi-factor authentication and role-based access restrictions

Organizational Measures

• Staff Training: All employees receive privacy and security training
• Confidentiality Agreements: Staff members sign confidentiality agreements
• Limited Access: Only authorized personnel have access to personal information
• Security Audits: Regular internal and external security assessments
• Incident Response: Established procedures for responding to security breaches

Physical Security

• Secure facilities with controlled access
• CCTV monitoring of sensitive areas
• Secure disposal of physical documents containing personal information

Your Privacy Rights

As a valued guest of Sky Aura Pool, you have several rights regarding your personal information:

Access and Correction

You have the right to:

• Request access to the personal information we hold about you
• Receive a copy of your personal data in a structured, commonly used format
• Request correction of inaccurate or incomplete information
• Update your contact details and preferences at any time

Deletion and Restriction

You may request that we:

• Delete your personal information (subject to legal retention requirements)
• Restrict the processing of your data in certain circumstances
• Stop sending you marketing communications
• Remove your information from our mailing lists

Objection and Withdrawal

You have the right to:

• Object to the processing of your personal information for certain purposes
• Withdraw consent for data processing where consent was the legal basis
• Opt-out of marketing communications at any time
• Request that we stop using your information for profiling or automated decision-making

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days and may require verification of your identity to protect your information.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage.

Types of Cookies We Use

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies
• Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact your ability to use certain features of our website.

Children's Privacy

Sky Aura Pool is committed to protecting the privacy of children. Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children without parental consent.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately. We will take steps to remove such information from our systems.

For minors visiting our facility, we require:

• Parental or guardian supervision at all times
• Parental consent for any data collection
• Guardian signature on liability waivers
• Compliance with our age-specific facility rules

International Data Transfers

Sky Aura Pool operates in Dubai, United Arab Emirates. If you are accessing our services from outside the UAE, please be aware that your information may be transferred to, stored, and processed in the UAE.

The UAE has data protection laws that may differ from those in your country. By using our services, you consent to the transfer of your information to the UAE and acknowledge that it will be subject to UAE privacy laws.

We ensure that any international transfers of personal data are conducted in accordance with applicable data protection laws and that appropriate safeguards are in place to protect your information.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

• Booking Records: Retained for 7 years for accounting and tax purposes
• Marketing Data: Retained until you opt-out or request deletion
• CCTV Footage: Retained for 30-90 days unless required for investigations
• Website Analytics: Anonymized data retained for 26 months
• Customer Service Records: Retained for 3 years for quality assurance
• Legal Documents: Retained as required by UAE law

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention and disposal policies.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or services that are not operated by Sky Aura Pool. This Privacy Policy applies only to our services.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit. Links to third-party sites do not constitute an endorsement of their content or practices.

When you click on third-party links, you leave our website and are subject to the privacy policies and terms of service of those third parties.

Changes to This Privacy Policy

Sky Aura Pool reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our website
• Notify you via email if the changes are material (if we have your email address)
• Provide prominent notice on our website for significant changes

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.

Compliance with UAE Laws

Sky Aura Pool operates in full compliance with the data protection and privacy laws of the United Arab Emirates, including:

• UAE Federal Law No. 45 of 2021 on the Protection of Personal Data
• Dubai Data Law (Law No. 26 of 2015)
• UAE Cybercrime Law (Federal Decree-Law No. 34 of 2021)
• Relevant regulations issued by the UAE Telecommunications and Digital Government Regulatory Authority

We are committed to maintaining the highest standards of data protection and privacy in accordance with UAE regulations and international best practices.